We will focus on the following points:
- Integration of technology developments (digital convergence)
- Spread of information technology (entering new geographical areas and new spaces in our lives)
- Rapid, vertical development of specialty technologies (niche solutions)
- Horizontal spread of existing technologies (satellite; growth of internet and mobile technologies; cheaper hardware)
- Broadcasting opportunities - increased quantity and quality; controlled live 'experiences'
- Sponsorship and promotional opportunities - segmented sports; new media to communicate messages; interactivity
- Sport opportunities - more informed audiences and athletes; increased efficiency and improved sport experiences for consumers
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